Innovation is critical Businesses today operate in an increasingly crowded world, with fierce competition jostling for supremacy in almost all business activities. Organisations need to standup, head and shoulders above direct and indirect competition, to be simply noticed. Implementing business process innovation across diverse functions is key to staying ahead of competition. In fact with technology, competition too can quickly replicate innovations, hence companies need inspired leadership to speed up introduction of new innovations while ensuring that they fully assimilate the existing innovations. Agility with ability is the new innovations mantra. Cleverly designed business process innovations also help the online business position itself as a business savvy organization that gains credibility by leveraging best practices with its customers, building unique process conveniences. With little offline tangibility to reassure customers, many online businesses thrive on technology led innovations to build brand loyalty. They often introduce unique web-conveniences that increase customers ‘stickiness’ on their sites. Customers get addicted to these ‘convenience-innovations’ like personalized ordering/interaction webpage and love to stay loyal to their chosen e-commerce portals.
Get innovation-ready at our forthcoming Inspired Leaders' Expert Info-Session Series - Saturday 20 March 2pm- 4pm: NCR Delhi (SOIL Campus-Gurgaon) and Bangalore (Symphony Services Corp premises). www.soilindia.net
Wednesday, March 17, 2010
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